Pink clay is for cell renewal, skin rejuvenation and improving elasticity. It is very effective for mature skin. It also helps to reduce puffiness to eyes and dark circles under eyes. Pink Clay is also great for dry skin because it doesn't every dry the skin like most clays. It has gently cleansing and detoxing and skin softening benefits for those with sensitive skin types. To sum it up, French Clay is a cleanser, detoxifier and exfoliator to rejuvante overworked skin.